Here’s a press release/story pitch/photos from Sherry Alpert Corporate Communications. I don’t know anything about Pearl’s Premium Ultra Low Maintenance Lawn Seed, but it certainly looks intriguing. (And very interesting stats about dog cancer rates.) Has anyone tried the seed?
“In many areas of the country the snow has finally melted after a long winter and record-breaking snow fall. And what’s underneath? That brown lawn. What do you do about it without eating up your spare time, risking your health, breaking the bank, polluting the environment, and depleting the local water supply?
A new breakthrough sustainable grass seed is saving home owners on watering, mowing and fertilizer, while preserving drinking water supplies and protecting consumers from the health risks of lawn care chemicals — including sexual dysfunction and cancer — and preventing irrigation waste.
Pearl’s Premium Ultra Low Maintenance Lawn Seed is the result of eight years of research and development by scientist and environmental expert Jackson Madnick, who said Pearl’s Premium grows at one quarter the rate of blue grass, requiring mowing only once a month rather than every week. With 12-inch roots capturing moisture, Pearl’s Premium needs no chemical fertilizer, rarely needs water once established, and looks like a lush green lawn year-round.
If you decide to install a new lower maintenance lawn rather than “fix” your existing lawn, Madnick advises you to cut the grass very short, overseed with Pearl’s Premium, use organic fertilizer (optional), and water only until the lawn is established. Replacing your lawn with his seed will save you a dramatic amount of time, water and money.
Madnick, founder and developer of Pearl’s Premium, said that many lawns now have circles of dead grass from snow mold, the result of “a perfect storm” of excess snow early and throughout the winter, lack of oxygen, following last summer’s drought.
Check whether your snow mold is pink or gray, because gray snow mold rarely damages more than the blades of the grass, according to Madnick. Lawns with gray snow mold should recover quickly even when damage appears extensive. Pink snow mold, in contrast, may invade the crowns and roots, causing more serious injury to the grass. It is not unusual for both types of snow mold to be found in the same area. All common lawn grasses may be infected, but Kentucky bluegrass and fescue lawn seed (in the Pearl’s Premium Sun mix) are the least susceptible to severe damage.
America’s 100 million residential and commercial lawns with conventional seed cost $40 billion annually to maintain and use between 30% and 60% of the summer drinking water supply, according to the Environmental Protection Agency (EPA). Water shortages from your neighbor’s lawn care lead to increased water prices for everyone, water bans, and enforced conservation.
Pearl’s seldom needs water north of the Mason Dixon Line after it is established. However, in very hot climates, minimal supplemental watering is needed, typically just a third of what other lawns need.
[Madnick said that one customer in the dessert of southern California reduced waterings from twice a day or 14 per week to only three per week.]
“Pearl’s Premium is an environment and economic game changer,” said Madnick. “Numerous scientific studies have linked lawn care chemicals with health risks, and lawn irrigation waste is a major drain on U.S.drinking water supplies.
“I developed Pearl’s Premium to help make American lawns environmentally sustainable. In the process, we found out that we could also save lawn owners a lot of time and money by nearly eliminating the maintenance of frequent watering, mowing and fertilizing,” he said.
David and Phyllis Kominz of Weston, MA, both of whom are avid gardeners, installed a Pearl’s Premium lawn. David Kominz said: “Since our Pearl’s Premium lawn was installed, we have had wonderful green grass to complement our gardens. We look forward to its low maintenance as it continues to take hold. We’ve got a greener and better lawn than we’ve ever had.”
Pearl’s Premium is transforming the lawns of homes, office and commercial buildings, public parks, golf courses, airports, college campuses, cemeteries, and roadways. More than 5,000 people in North America have already grown Pearl’s Premium lawns.
Pearl’s Premium substantially reduces our carbon footprint. Running a typical lawn mower for an hour is 43 times more polluting than running a modern car for an hour, because lawn mowers have no catalytic converters and other pollution controls. In addition, producing commercial fertilizers from petroleum is energy intensive and expensive.
“Health Magazine stated that a chemically-maintained lawn is the single most toxic thing inside or outside your home,” Madnick said. “Most lawn care chemicals run off lawns with the rain and into storm drains, and end up in the watershed or local ponds.”
Use of pesticides and fertilizer in cities, suburbs, and towns contributes significantly to contamination of our drinking water, increasing health risks to children, pets, and the elderly. Madnick’s cat frequented a neighbor’s chemically treated lawn and died of cancer. According to veterinarian Dr. Margo Roman, only 5% of dogs got cancer 50 years ago. Today, more than 46% of dogs get cancer, and evidence suggests that this alarming rate is caused by the widespread use of lawn care fertilizers, herbicides and pesticides.
These chemicals also get carried into homes on shoes, paws, and air currents, lingering on carpets, dust, toys and in the air we breathe. While the chemicals normally break down outside over time with sunlight, they persist indoors for months and are responsible for increased risk in adults for asthma, Parkinson’s disease, and many kinds of cancer.
Madnick explained that his seed blends are composed of premium quality commonly available seeds in patent-pending proportions, ensuring an abundant supply to meet demand. With 40 million acres of lawn, grass is America’s largest crop, covering three times more acres than corn.
The company is working with LEED rater Mark Price, of Price Sustainability Inc, on a ‘LEED for Homes’ project. He is currently applying for a CIR credit for Pearl’s Premium grass seed to be considered and create a new category for non-conventional turf for LEED credit.
The grass seed is available on line at PearlsPremium.com or Home Depot.com and (after April 1) you can walk up and buy it in the floral section at Whole Foods (super) Markets. The company is headquartered in Wayland, MA.
FYI: Three Recession-proof products: liquor, macaroni … and grass seed. When people cannot afford to travel as much due to the economy or gas prices, they stay home and entertain in the yard and improve the grass.
Sherry Alpert ?Sherry Alpert Corporate Communications, LLC?(781) 828-9415, cell (617) email@example.com