From Ellen Wells’ GreenProfits newsletter:
“Monrovia & Proven Winners ColorChoice
Monrovia will be adding 70 Proven Winners ColorChoice flowering shrubs to their line beginning in late spring 2011. Monrovia’s products, as you know, are sold exclusively through independent garden centers. This new partnership will have a new tag, as well—one with both the Monrovia and Proven Winners logos. In the store, this product line will be located in the Monrovia Boutique.
Says Tim Wood, product development and marketing manager for Proven Winners ColorChoice: “Garden centers will benefit from this partnership through more comprehensive in-store programs featuring a brand with considerable consumer demand behind it. Consumers will benefit by expanding the locations where they can purchase Proven Winners shrubs.”
Some of the 70 ColorChoice varieties Monrovia will be producing include Incrediball hydrangea, Invincibelle Spirit hydrangea, Bloomerang lilac and Lo & Behold Blue Chip buddleia.